If you are selling a great, healthy beverage, then you can do a piece on hydration:

Water: The Most Important Nutrient

Life cannot exist without water. Every biochemical reaction in our cells depends on water. Water is needed to maintain cell integrity, biochemical reactions, biosynthesis and blood volume. Water facilitates the flow of nutrients into cells and allows waste to flow out. Every available space in and between cells in the body is water.

Our bodies are made up of about 70-75 percent water and require water for proper digestion, transport of nutrients, nutrient metabolism, and elimination of toxins. Our brains are made up of about 85 percent water and require water for proper cognitive function and memory. Even 1 or 2 percent loss of water can impair physiology and performance, so it’s important to ensure regular intake.

Think of the last time you might have had a headache, felt unexplainably tired, or unexplainably had no appetite. At the same time, you might have also felt light headed, had reddened or flushed skin, or dry mouth and eyes. Did you notice your urine was a little darker or had a strong odor? All of these are early signs of mild or moderate dehydration.

 Long-term Hazards of Not Mild Dehydration

As a matter of fact, you may be mildly dehydrated right at this very moment. According to estimates using data from Nationwide Food Consumption Survey, nutritionists determined that chronic mild dehydration affect a significant portion of the U.S. population without their knowledge. 

You may become mildly or moderately dehydrated simply because of you are not drinking enough water, which is often due to disliking the flavor of water. Dehydration can also result from exercise or heat, which produces sweating, or chronic consumption of caffeinated or alcoholic beverages such as tea, coffee, wine or beer, which can act as diuretics and influence hormones that dehydrate body tissues and the brain.

When the signs of mild dehydration occur, most people including their doctors too often miss it.  

Chronic mild dehydration can have serious long-term consequences.  What is known is that because water is vital for all cells and organs to function properly, the lack of water may lead to increased susceptibility to cellular damage that can eventually lead to chronic health problems and organ failure.

   Drink Sufficient, Health-Promoting Water Daily

Without a doubt, one of the most important long-term habits that health-conscious people should adopt is making sure they are drinking sufficient water daily. An increasing number of clinicians and health-conscious people have found that a few simple steps can help increase a person’s water intake and lead to improved cellular, digestive, mental, and even cardiovascular health. 

 Step 1: Drink only pure water

You should only provide your cells with fresh, pure water.  Tap water from many cities often contains contaminants yet still meets city codes “acceptable” for health.  

  Step 2: Drink 8 oz. of water first thing every morning. 

While you sleep, your body continues to work at metabolism and producing other biochemical functions. Upon first waking up, most people are already mildly or moderately dehydrated (recall that even 1 percent can lead to impaired physiology). Drinking an 8 oz. glass of water first thing daily can help make your biochemistry right again. When you drink water in the morning, it has an immediate cleansing effect in cells, improves digestive function (needed for breakfast) and helps you avoid symptoms associated with mild dehydration.

 Step 3: How much? The general rules says drink at least eight 8 oz. glasses of water daily. 

Drinking water hydrates your body so it functions optimally and supports regular elimination. However, quantity needed is not a “one size fits all” guideline.   Consider drinking at least half your body weight in ounces daily (130 lbs. = 65 oz. of fluids).   Don’t forget that exercise and sweating from hot summer days can also increase your need for water. Enjoying what you’re drinking will increase the likelihood of you getting the liquid you need.  If plain water doesn’t do it for you, try low-calorie beverages but remember try not to get calories from your beverage (most of us can’t afford the extra calories!). 

Stay hydrated and healthy! Many great tasting beverages supplemented with nutrients can also help you meet your daily water intake!